Experiment with different match types to optimize your listing. 4. Personalize your messages with Google Ads language settings Many of your potential customers will speak different languages, even if you are targeting a specific country or region. The immigrant community has considerable weight in many regions and many of them, despite being bilingual, set their browser to their native language. If you do not configure the correct settings, you may not reach these users because it can be interpreted that they do not know your language. Google Ads is able to analyze your past searches to interpret that, despite the language configured in your browser, you understand the language of your campaigns. GUIDE Complete Guide to Google AdSense Discharge 5. Use search remarketing lists in Google Ads to revive your ad groups Another technique to optimize your Google Ads campaigns is to use remarketing .

Remarketing lists for search campaigns will allow you to reach users who have already visited your website with personalized messages. MASTER IN INBOUND MARKETING Learn how to increase your business sales Sign up! Many of the ad groups that are losing profitability can get a second life in remarketing campaigns. Since users who know your brand will respond differently to them. To start carrying out your remarketing campaigns you must have a minimum audience of 1,000 users (Cookies). I will show you some advanced strategies Whatsapp List that you can implement: Personalization of the message: the objective would be to reach users who have seen a specific product with a personalized advertisement that highlights the benefits it offers and eliminates the barriers that separate them from the purchase. Cart recovery in Shopping campaigns: Combining the power of Google Shopping with remarketing lists often pays off. Combining your search remarketing campaigns with cart recovery can be a huge boost to your sales.

Combine remarketing lists with broad match: If you're experienced with Google Ads, you'll know that broad match typically costs more due to more competition. But if you combine them with your remarketing lists, you can increase their profitability. To test this tactic I recommend that you duplicate an exact match campaign to make it broad by adding your remarketing lists. 6. Test all your variants in Google Ads Before putting "all the meat on the grill" you must ensure the performance of your campaigns.